Metro wants to privilege
Germany’s largest retail group Metro reaches for the former source-house brand privilege presario c700 battery. The hurdle is price. The entry would be primarily a strategic decision.
The retail giant Metro (the course) for media information currently negotiating with the Otto Group has the rights to the brand. Otto had acquired the rights to the brand privilege, since under the source for decades successfully selling household appliances, refrigerators and washing machines, only three weeks from the assets.
The background: Metro plans to expand in the coming years, the business with private ideapad s10 battery label clearly so as to increase their own profitability. The profit margin on these products is much higher than on branded products. Privilege would be of particular interest to the electronics store chains of the Group, Media Markt and Saturn.
The Financial Times Germany (FTD) reported sticking point in negotiations had been the price. In addition, Metro is not the only potential. Otto is considering the transfer of a trademark for a fee. "The license shall be awarded not for sale," the paper quoted a spokesman Otto.
Privilege, mainly in Germany known
But Metro is loud FTD as the leading candidate to take the traditional brand. From the perspective presario v3000 battery of the retail giant, the value of privilege is, however, limited by the fact that the mark only in Germany and Austria is well known. In the other European countries, the Group would therefore like to take money in hand to increase visibility.
Nevertheless privilege applies to the Metro as an attractive base for the new own brand strategy, told the FTD. Since the transfer would prevent the group at least on the home market to establish a laborious own brand. In addition, Metro would then fear not, that makes him a competitor to the established names privilege competition.
