Apple will not build Billigcomputer
Recession or not - Apple machines will cost in the future more than the competition. Who best quality, and Apple must continue to bite the bullet.
, Apple's CEO Steve Jobs himself has ruled out entering into the low-price Apples. "We can not have a computer for $ 500 to build, which is not a scrap," introduced the Apple founder clear in a conference call. It also changes the predicted downturn in the U.S. nothing. It will give areas in the PC market, where Apple does not romp, given all the speculation Jobs declined.
"I think that people who want a quality product like ours, over and over again the question of price have made. We are here, "competitive, jobs are secure. The numbers indicate jobs right: The company took off from July to September 2.6 million Mac computers - more than ever before. It is surprising that even now, when consumers actually see on their money, Apple continues to write record numbers.
The electronics manufacturer has managed for years to build a strong brand that has reached cult status. And it also benefits the company in crisis. As long as this does not change, jobs would also be ill-advised to change the strategy. Even the currently traded Netbooks are hot for Apple is no alternative - at least so far.
From the perspective of the Apple-heads of this market for small, stripped-down notebooks is just beginning to emerge, the low sales figures yet. "We wait and see how developed that category." You already got some interesting ideas that should enforce the netbooks. More Jobs did not want to reveal, referring rather to the iPhone, which actually cover all the functions of a Netbook.
In the event of a downturn in the U.S. economy is the Apple-King believes that its customers keep the business the bar, rather than to opt for cheaper computers of the competition. Quite the contrary - Jobs sees even more growth potential under the current Windows client. And even if the buyers do not have the money, they would move to change rather than buying the brand.
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